• growing
    much?

    If you’ve got big plans, consider our “Virtual CMO” marketing programs. These programs combine the wisdom and skills of a senior marketing executive with the talent of a highly skilled marketing team—but at a fraction of the cost of creating your own in-house marketing department. Read More
  • getting to
    know you

    No matter what you need, we want to make sure what we do for you today helps you tomorrow. That’s why we encourage clients to consider our strategic planning package—a day-long deep dive into your business universe. Because the more we understand your plans, the more cost efficient and effective our marketing programs will be. Read More
  • custom fit

    A tailored program fits like a dream. But “off the rack” works nicely too.Companies come to Kane & Associates LLC because we can do it all—from logo design and business cards to corporate identities, email campaigns, website design, and trade show preparation. They stay with us because we give them marketing programs that fit their budget and exceed their expectations. Read More
  • 1
  • 2
  • 3

FREE Marketing Success KitIntegrated Marketing Success Kit Free Download

Create your integrated marketing strategy easily with this planning tool and BONUS: a subscription to our insider's marketing tips

Getting Started on Pinterest

The old adage “A picture's worth 1,000 words” has never been more true than on the Internet. Social media is increasingly image-driven, which has contributed to the quickly growing popularity of sites like Instagram and Pinterest. Pinterest is a virtual pinboard that allows users to 'pin' photos and interesting snippets of information that inspire them. It's a popular platform for everything from cat photos to weddings to recipes.

Pinterest for business
Pinterest offers up plenty of inspiration and ideas for consumers, but brands can also leverage Pinterest to target key demographics. It's a wide, wonderful world, and can really invigorate a brand's social media presence. But what exactly is a 'pin?' This Pinterest vocabulary will help you start promoting your company on Pinterest.

  • Pin—This is simply an image that you add to Pinterest. You can either hunt for a pin on the Internet, or upload one from your computer. Uploading a pin is a good way to link back to your company's website. What makes a good pin? Pin from the original source when possible and give credit and a thoughtful description of the pin. The original poster will appreciate the credit and a good description will make users more likely to repin the pin.
  • Board—A board is a set of pins that you've created about a topic that interests you. For example, if your company is in the food industry, you could create different boards with different categories of recipes from which followers can repin. It's easy to add a new board—press 'add' from the top toolbar on Pinterest and then click 'create a board.' You will then type in the title of the board and the category.
  • Following—If someone follows you, that means that they will see the pins that you post, as well as any new boards you create.
  • Repin—This is when someone pins another user's pins on Pinterest to her own board. Getting your company's pins repinned by other users helps spread your company's reach and profile on Pinterest. It's very easy to repin an image—simply mouse over the thumbnail and click repin image or click the repin button in the top left corner. After you repin it, you can place it on a specific board. You also have the option to edit the description or post to Facebook or Twitter. Keep in mind that 'liking' is different from repinning—liking doesn't add the pin to your boards.

Pinterest is very user-friendly and intuitive social media platform and offers up a new way to engage followers with your brand. The beautiful images found on Pinterest adds a creative dimension to your company's image that will resonate with consumers.

facebook

 

 

twitter

follow Kane and Little-a online

Kaneandlittlea

blog and tips

  • New Newsletter
  • Twitter Best Practices
  • Using Twitter for Business
  • Tweet and Retweet
  • We're Finally Live
  • Six Secrets for Creating Dynamic Marketing Pieces
  • Twitter 101
  • May Events & Updates
  • 5 Tips to Creating Influential Landing Pages
  • Building a Business Facebook Page from Scratch
  • Getting Started on Pinterest

What's our new news? Our new newsletter! I decided that it's finally time to practice what I preach... and sell. Consistent communication with customers and leads is absolutely essential for small businesses. It's been proven time and time again and our customers currently utilizing this service will agree. So, it's time that we jumped on the bandwagon!

Read More

Trying to build your brand image using 140 characters at a time might seem like a challenge, but Twitter can be an incredible tool for gaining traction in your industry. And though many of the tenets for good marketing using traditional media hold true for social media, social media platforms require a different approach. If you follow a few best practices on Twitter, you'll be able to boost your company's social media presence in no time.

Read More

Having an effective twitter strategy plus a knowledgeable and dedicated staff member maintaining your Twitter feed will ultimately direct both traffic and referrals to your business. 

Read More

Developing an effective tweeting strategy combining new content and retweets will build your Twitter following quickly.

Read More

Jennifer Neal - Marketing DirectorWell, we're officially live! Kane & Associates has been in business for over 9 years, with our main push starting about a year and a half ago. Luckily, we have a great rapport with our current customers - but we've been so busy working on projects for them that we've neglected our own website!

Now that we're finally out there, we'll make sure that we're keeping you up to date with what we're up to and hot marketing tips. Be sure to check back often for more information - we'll be keeping busy with training and planning tools in the next couple of months!

If you have any questions at all, feel free to drop us a line as well, we'd love to answer any questions you might have or to help you out if you're stuck at a technical hurdle. 

Looking forward to talking with you soon!

-Jennifer Neal, 
Marketing Director 

Read More

Just as you would tailor a cover letter to an employer or carefully dress for a job interview, your marketing materials should leave readers with a favorable first impression of your company. Few readers will do little beyond skimming the material to find the information they're searching for, so you want to make sure that you've got an attractive, well-designed product to make those first few seconds count.

Read More

twitter

Twitter is a social networking and "mini" blogging service that allows you to share a quick "all about me right now" in 140 characters. It was essentially created to quickly answer the question "what are you doing?"

Read More

April saw the launch of our exciting new DIY series with the kickoff of our Secrets to Designing Dynamite Marketing Materials. We had great turnout for our free webinar - and we reviewed examples on how to use Microsoft Word to create your own professional looking marketing materials. We also just previewed our very popular Social Media Made Easy webinar last week - had a great turnout and talked about how to set up and maintain your social media channels via Facebook, Twitter, and YouTube! Check out our new channels as well!

Read More

Pretend for a moment that you're walking through your local grocery store and you see someone handing out samples of cheese. You don't need to pass by the deli counter, but those little cubes of cheese look enticing. The clerk hands you a piece of cheese and informs you that the cheese is half-priced today only, so why not get a block?

Read More

Gone are the days when social media was a new, experimental marketing tool. Today it is an essential part of a business' marketing strategy. Facebook's recent shift to the Facebook timeline has changed how businesses set up their page, so it's important to stay up on these changes so your business doesn't get left behind. These five steps will help you get your company's Facebook Timeline ready to roll.

Read More

The old adage “A picture's worth 1,000 words” has never been more true than on the Internet. Social media is increasingly image-driven, which has contributed to the quickly growing popularity of sites like Instagram and Pinterest. Pinterest is a virtual pinboard that allows users to 'pin' photos and interesting snippets of information that inspire them. It's a popular platform for everything from cat photos to weddings to recipes.

Read More