• growing
    much?

    If you’ve got big plans, consider our “Virtual CMO” marketing programs. These programs combine the wisdom and skills of a senior marketing executive with the talent of a highly skilled marketing team—but at a fraction of the cost of creating your own in-house marketing department. Read More
  • getting to
    know you

    No matter what you need, we want to make sure what we do for you today helps you tomorrow. That’s why we encourage clients to consider our strategic planning package—a day-long deep dive into your business universe. Because the more we understand your plans, the more cost efficient and effective our marketing programs will be. Read More
  • custom fit

    A tailored program fits like a dream. But “off the rack” works nicely too.Companies come to Kane & Associates LLC because we can do it all—from logo design and business cards to corporate identities, email campaigns, website design, and trade show preparation. They stay with us because we give them marketing programs that fit their budget and exceed their expectations. Read More
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Building a Business Facebook Page from Scratch

Gone are the days when social media was a new, experimental marketing tool. Today it is an essential part of a business' marketing strategy. Facebook's recent shift to the Facebook timeline has changed how businesses set up their page, so it's important to stay up on these changes so your business doesn't get left behind. These five steps will help you get your company's Facebook Timeline ready to roll.

facebook page
1. Classify your company

Follow this link in a separate tab to begin setting up your company's Facebook page: https://www.facebook.com/pages/create.php

Once you're there, you will need to classify your business from among the following six choices:

  • Local business or place
  • Artist, band, or public figure
  • Company, organization, or institution
  • Entertainment
  • Brand or product
  • Cause of community

It's important to classify your business correctly so you show up in relevant searches. Once you make your choice of classification, choose your category and fill in your business information (or relevant information if you choose any of the other options). You will be asked for further information after providing name and category. These can't be changed once you create your page, so be cautious in what you type or you'll have to start over completely.

2. Fill out General Information

After you complete your basic registration, you will need to upload the main photo for you page, which will appear as the main icon that identifies your company on posts and feeds. To enhance your brand image, you should use your company logo.

Once you've got your photo uploaded, write a two to three-sentence description of your company for the "About" section. Keep it succinct, descriptive, and free of any typos. Even though you're posting this description on social media, treat whatever you write as copy. Your company's Facebook page may be a consumer's only interaction with your company.

3. Utilize the Administrator Panel

The admin panel serves as the hub where you are able to manage your page. By clicking on the "Edit Page" option at the top of the page, you can update information, and manage administrators and notifications. Having a business page allows more than one person to manage the page, which can be a useful timesaver.

Before inviting Facebook users to your page as soon as you create one, you'll need content to attract fans. Invite advocates to start interacting with that content and potential fans will be more interested in liking the page. A blank timeline offers no enticement for a user to like your page.

4. How to Build Content

Timeline offers a valuable improvement over its last iteration: the cover photo. This large photo presents the opportunity for a business to catch users' attention with a colorful, creative photo.

Even though Facebook allows you to have an infinite amount of tabs on the page, you can only customize four of them. Make these your best, most eye-catching tabs before users have to click past to see the rest. Just as in print copy, save the most eye-catching material for above the fold.

When creating posts, mix it up. Use images, video, and text to create a visually appealing and interactive layout. Remember that audiences respond well to images—try to steer clear of purely text-based posts.

Even after you set up your Facebook page and create great content, your work is not finished. You'll need to monitor how your fans interact with your page. Be sure to respond to comments and questions your consumers have—they want to know you care about their feedback and concerns. Ignoring them can have a detrimental effect.

5. Learn from Statistics

There are plenty of statistics that come along with the Timeline's Insights feature, so take advantage of them. Learn how your visitors respond to your posts and how they're spending their time on your page. The "View Insights" option is located in your Admin Panel, so use it often to figure out what makes your visitors tick.

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blog and tips

  • New Newsletter
  • Twitter Best Practices
  • Using Twitter for Business
  • Tweet and Retweet
  • We're Finally Live
  • Six Secrets for Creating Dynamic Marketing Pieces
  • Twitter 101
  • May Events & Updates
  • 5 Tips to Creating Influential Landing Pages
  • Building a Business Facebook Page from Scratch
  • Getting Started on Pinterest

What's our new news? Our new newsletter! I decided that it's finally time to practice what I preach... and sell. Consistent communication with customers and leads is absolutely essential for small businesses. It's been proven time and time again and our customers currently utilizing this service will agree. So, it's time that we jumped on the bandwagon!

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Trying to build your brand image using 140 characters at a time might seem like a challenge, but Twitter can be an incredible tool for gaining traction in your industry. And though many of the tenets for good marketing using traditional media hold true for social media, social media platforms require a different approach. If you follow a few best practices on Twitter, you'll be able to boost your company's social media presence in no time.

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Having an effective twitter strategy plus a knowledgeable and dedicated staff member maintaining your Twitter feed will ultimately direct both traffic and referrals to your business. 

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Developing an effective tweeting strategy combining new content and retweets will build your Twitter following quickly.

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Jennifer Neal - Marketing DirectorWell, we're officially live! Kane & Associates has been in business for over 9 years, with our main push starting about a year and a half ago. Luckily, we have a great rapport with our current customers - but we've been so busy working on projects for them that we've neglected our own website!

Now that we're finally out there, we'll make sure that we're keeping you up to date with what we're up to and hot marketing tips. Be sure to check back often for more information - we'll be keeping busy with training and planning tools in the next couple of months!

If you have any questions at all, feel free to drop us a line as well, we'd love to answer any questions you might have or to help you out if you're stuck at a technical hurdle. 

Looking forward to talking with you soon!

-Jennifer Neal, 
Marketing Director 

Read More

Just as you would tailor a cover letter to an employer or carefully dress for a job interview, your marketing materials should leave readers with a favorable first impression of your company. Few readers will do little beyond skimming the material to find the information they're searching for, so you want to make sure that you've got an attractive, well-designed product to make those first few seconds count.

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twitter

Twitter is a social networking and "mini" blogging service that allows you to share a quick "all about me right now" in 140 characters. It was essentially created to quickly answer the question "what are you doing?"

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April saw the launch of our exciting new DIY series with the kickoff of our Secrets to Designing Dynamite Marketing Materials. We had great turnout for our free webinar - and we reviewed examples on how to use Microsoft Word to create your own professional looking marketing materials. We also just previewed our very popular Social Media Made Easy webinar last week - had a great turnout and talked about how to set up and maintain your social media channels via Facebook, Twitter, and YouTube! Check out our new channels as well!

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Pretend for a moment that you're walking through your local grocery store and you see someone handing out samples of cheese. You don't need to pass by the deli counter, but those little cubes of cheese look enticing. The clerk hands you a piece of cheese and informs you that the cheese is half-priced today only, so why not get a block?

Read More

Gone are the days when social media was a new, experimental marketing tool. Today it is an essential part of a business' marketing strategy. Facebook's recent shift to the Facebook timeline has changed how businesses set up their page, so it's important to stay up on these changes so your business doesn't get left behind. These five steps will help you get your company's Facebook Timeline ready to roll.

Read More

The old adage “A picture's worth 1,000 words” has never been more true than on the Internet. Social media is increasingly image-driven, which has contributed to the quickly growing popularity of sites like Instagram and Pinterest. Pinterest is a virtual pinboard that allows users to 'pin' photos and interesting snippets of information that inspire them. It's a popular platform for everything from cat photos to weddings to recipes.

Read More