• growing
    much?

    If you’ve got big plans, consider our “Virtual CMO” marketing programs. These programs combine the wisdom and skills of a senior marketing executive with the talent of a highly skilled marketing team—but at a fraction of the cost of creating your own in-house marketing department. Read More
  • getting to
    know you

    No matter what you need, we want to make sure what we do for you today helps you tomorrow. That’s why we encourage clients to consider our strategic planning package—a day-long deep dive into your business universe. Because the more we understand your plans, the more cost efficient and effective our marketing programs will be. Read More
  • custom fit

    A tailored program fits like a dream. But “off the rack” works nicely too.Companies come to Kane & Associates LLC because we can do it all—from logo design and business cards to corporate identities, email campaigns, website design, and trade show preparation. They stay with us because we give them marketing programs that fit their budget and exceed their expectations. Read More
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Six Secrets for Creating Dynamic Marketing Pieces

Just as you would tailor a cover letter to an employer or carefully dress for a job interview, your marketing materials should leave readers with a favorable first impression of your company. Few readers will do little beyond skimming the material to find the information they're searching for, so you want to make sure that you've got an attractive, well-designed product to make those first few seconds count.

Even if you can't afford to hire a professional for all of your marketing materials, following a few key design principles will pay off.

  1. Use words sparingly. First and foremost, humans are visual creatures. You can write the best marketing copy in the world, but if there's too much writing, people will stop reading. Keep things short, simple, and to the point. Focus on how your product benefits your audience, rather than listing every detail you can think of. People don't care about the details. They want the information relevant to them, and nothing more.
  2. Know your audience. The language and tone for copy geared toward corporate clientele should have a completely different tone than copy geared toward high school students. The goal of copywriting is to convince consumers that your product offers them what they seek, so you must know your audience in order to convince them. You must also be aware of the medium you are using for your copy—copy for a billboard should be short and direct, whereas copy for direct mail for a political candidate will be much more involved and detailed.
  3. Font choice is important. Use fonts that are clean and simple, such as Helvetica. Readability is key when choosing a font. Avoid using fonts that are hard to read, even if the style fits your vision for your marketing materials. Also avoid fonts that make your marketing materials look like they were made by an amateur, such as Comic Sans or Papyrus.
  4. More color is not necessarily better. Color can be used to draw attention, but it can easily become too chaotic. Using white space can be far more effective—it draws focus to what you want to highlight and gives the eye a break. Use color sparingly, and keep most of your text the same color, preferably black. There is nothing more distracting than trying to read text in which every other letter is a different color.
  5. 5) Your logo is also important, but not all-important. A good logo can go a long way, so make an investment in a professionally designed logo. However, don't attempt to get your money's worth by making it the main focus of the page—this will distract the consumer from the product you are trying to market. The most effective logos are small and well-designed. Another design faux pas is placing the logo within your text.
  6. Invest in good photography and artwork. A photo that looks good on facebook does not mean it will look good in print. Use high-resolution photography that is at least 300 dpi—people can tell the difference between low-resolution and high-resolution photography. Many graphic designers have learned the hard way that low resolution photos can't be blown up and edited. If you can't take your own photos or use professional photography, use good stock photography. It's relatively inexpensive and is a far better alternative to using clip art. Clip art may be cheap, but your materials will also look cheap. A customer's perceived value of your business goes down, and your profits will suffer in the long run.

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blog and tips

  • New Newsletter
  • Twitter Best Practices
  • Using Twitter for Business
  • Tweet and Retweet
  • We're Finally Live
  • Six Secrets for Creating Dynamic Marketing Pieces
  • Twitter 101
  • May Events & Updates
  • 5 Tips to Creating Influential Landing Pages
  • Building a Business Facebook Page from Scratch
  • Getting Started on Pinterest

What's our new news? Our new newsletter! I decided that it's finally time to practice what I preach... and sell. Consistent communication with customers and leads is absolutely essential for small businesses. It's been proven time and time again and our customers currently utilizing this service will agree. So, it's time that we jumped on the bandwagon!

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Trying to build your brand image using 140 characters at a time might seem like a challenge, but Twitter can be an incredible tool for gaining traction in your industry. And though many of the tenets for good marketing using traditional media hold true for social media, social media platforms require a different approach. If you follow a few best practices on Twitter, you'll be able to boost your company's social media presence in no time.

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Having an effective twitter strategy plus a knowledgeable and dedicated staff member maintaining your Twitter feed will ultimately direct both traffic and referrals to your business. 

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Developing an effective tweeting strategy combining new content and retweets will build your Twitter following quickly.

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Jennifer Neal - Marketing DirectorWell, we're officially live! Kane & Associates has been in business for over 9 years, with our main push starting about a year and a half ago. Luckily, we have a great rapport with our current customers - but we've been so busy working on projects for them that we've neglected our own website!

Now that we're finally out there, we'll make sure that we're keeping you up to date with what we're up to and hot marketing tips. Be sure to check back often for more information - we'll be keeping busy with training and planning tools in the next couple of months!

If you have any questions at all, feel free to drop us a line as well, we'd love to answer any questions you might have or to help you out if you're stuck at a technical hurdle. 

Looking forward to talking with you soon!

-Jennifer Neal, 
Marketing Director 

Read More

Just as you would tailor a cover letter to an employer or carefully dress for a job interview, your marketing materials should leave readers with a favorable first impression of your company. Few readers will do little beyond skimming the material to find the information they're searching for, so you want to make sure that you've got an attractive, well-designed product to make those first few seconds count.

Read More

twitter

Twitter is a social networking and "mini" blogging service that allows you to share a quick "all about me right now" in 140 characters. It was essentially created to quickly answer the question "what are you doing?"

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April saw the launch of our exciting new DIY series with the kickoff of our Secrets to Designing Dynamite Marketing Materials. We had great turnout for our free webinar - and we reviewed examples on how to use Microsoft Word to create your own professional looking marketing materials. We also just previewed our very popular Social Media Made Easy webinar last week - had a great turnout and talked about how to set up and maintain your social media channels via Facebook, Twitter, and YouTube! Check out our new channels as well!

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Pretend for a moment that you're walking through your local grocery store and you see someone handing out samples of cheese. You don't need to pass by the deli counter, but those little cubes of cheese look enticing. The clerk hands you a piece of cheese and informs you that the cheese is half-priced today only, so why not get a block?

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Gone are the days when social media was a new, experimental marketing tool. Today it is an essential part of a business' marketing strategy. Facebook's recent shift to the Facebook timeline has changed how businesses set up their page, so it's important to stay up on these changes so your business doesn't get left behind. These five steps will help you get your company's Facebook Timeline ready to roll.

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The old adage “A picture's worth 1,000 words” has never been more true than on the Internet. Social media is increasingly image-driven, which has contributed to the quickly growing popularity of sites like Instagram and Pinterest. Pinterest is a virtual pinboard that allows users to 'pin' photos and interesting snippets of information that inspire them. It's a popular platform for everything from cat photos to weddings to recipes.

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