who we are

Stylish. Tech-savvy. Persuasive. And that’s just our staff. You should see our work.
Kane & Associates LLC is a Boise-based agency the delivers strategic marketing programs to clients across the nation. We use both traditional and social media techniques to help companies increase name recognition, convert more leads into sales, and accelerate growth.

There are lots of marketing agencies out there. So what makes us different? When you think of Kane & Associates LLC, think of our “3 Cs”: Cost-efficient, Creative, and Comprehensive.

Cost-Efficient: We build our programs on something called “integrated marketing.” When we work with you to design a new concept or campaign, we have one eye the immediate objective and the other one on maximizing your investment.

Our goal is to integrate your message into many different distribution methods, from traditional to digital and social, in order to get spread you campaign or concept as broadly as possible. To increase your presence in the market. To raise your voice.

Creative:  It’s all about standing out from the crowd. The best marketing techniques won’t work unless you combine a persuasive message with creative graphics, delivered in the right way to the right audience at the right time. Our marketing campaigns make sure people sit up and take notice.

Comprehensive:  From planning to positioning, social media to direct mail, case studies to PR, Kane & Associates LLC does it all—so you don’t have to deal with a bunch of different agencies. We can be not only your marketing campaign provider, but your strategic partner.

Every client has unique needs. You might want to focus on social media. Or ramp up a direct mail or email campaign. Or make a big “pop” at a trade show. With so many ways to reach your customers, we think it makes sense to pull together teams with the specific expertise to meet your specific needs.

After more than 20 years in marketing, Kane & Associates LLC CEO Jennifer Neal has built a strong network of marketing professionals, most of whom have marketing practices of their own. Jenn carefully selects from among these resources to build just the right team for you. Regardless of who’s on your team, though, Jenn’s always in charge.

Our Promise to You
Kane and Associates will partner with you on cost-efficient, creative, and comprehensive marketing programs that will serve you today and prepare you for the future. And we’ll do it all in smart, strategic ways that stretch your marketing dollars.

That’s the promise of integrated marketing. That’s the promise of Kane & Associates LLC.

Call us today at 855-526-2753 (toll free or 855-KA-Marketing) to find out more about how integrated marketing can help your company grow!

Our newsletter is full of helpful, practical tips about how companies can improve their marketing on their own. Sign up now!

About Jennifer Neal

An Idaho native, Jennifer Neal is a creative marketing professional with more than 20 years of experience leading corporate marketing and internal communications programs across diverse industries. She is adept at building and reinforcing brand images; performing the technical, conceptual and content development of sales-driving collateral; developing and implementing marketing strategies and techniques; and performing detailed marketing analysis.

Prior to founding Kane & Associates LLC, Jenn served in numerous positions developing, implementing, managing, and measuring marketing programs for organizations including AIM International, Home Mortgage Resources, Pets Best Insurance, and Extreme RVs.

Jenn is a graduate of the College of Idaho with a cum laude degree in Digital Imaging and Photography. She met her husband while drag racing, and continue to share this hobby. They also enjoy camping and fly fishing with their golden retriever, Britt. Their cat, Mort, has to say at home.

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blog and tips

  • New Newsletter
  • Twitter Best Practices
  • Using Twitter for Business
  • Tweet and Retweet
  • We're Finally Live
  • Six Secrets for Creating Dynamic Marketing Pieces
  • Twitter 101
  • May Events & Updates
  • 5 Tips to Creating Influential Landing Pages
  • Building a Business Facebook Page from Scratch
  • Getting Started on Pinterest

What's our new news? Our new newsletter! I decided that it's finally time to practice what I preach... and sell. Consistent communication with customers and leads is absolutely essential for small businesses. It's been proven time and time again and our customers currently utilizing this service will agree. So, it's time that we jumped on the bandwagon!

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Trying to build your brand image using 140 characters at a time might seem like a challenge, but Twitter can be an incredible tool for gaining traction in your industry. And though many of the tenets for good marketing using traditional media hold true for social media, social media platforms require a different approach. If you follow a few best practices on Twitter, you'll be able to boost your company's social media presence in no time.

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Having an effective twitter strategy plus a knowledgeable and dedicated staff member maintaining your Twitter feed will ultimately direct both traffic and referrals to your business. 

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Developing an effective tweeting strategy combining new content and retweets will build your Twitter following quickly.

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Jennifer Neal - Marketing DirectorWell, we're officially live! Kane & Associates has been in business for over 9 years, with our main push starting about a year and a half ago. Luckily, we have a great rapport with our current customers - but we've been so busy working on projects for them that we've neglected our own website!

Now that we're finally out there, we'll make sure that we're keeping you up to date with what we're up to and hot marketing tips. Be sure to check back often for more information - we'll be keeping busy with training and planning tools in the next couple of months!

If you have any questions at all, feel free to drop us a line as well, we'd love to answer any questions you might have or to help you out if you're stuck at a technical hurdle. 

Looking forward to talking with you soon!

-Jennifer Neal, 
Marketing Director 

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Just as you would tailor a cover letter to an employer or carefully dress for a job interview, your marketing materials should leave readers with a favorable first impression of your company. Few readers will do little beyond skimming the material to find the information they're searching for, so you want to make sure that you've got an attractive, well-designed product to make those first few seconds count.

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twitter

Twitter is a social networking and "mini" blogging service that allows you to share a quick "all about me right now" in 140 characters. It was essentially created to quickly answer the question "what are you doing?"

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April saw the launch of our exciting new DIY series with the kickoff of our Secrets to Designing Dynamite Marketing Materials. We had great turnout for our free webinar - and we reviewed examples on how to use Microsoft Word to create your own professional looking marketing materials. We also just previewed our very popular Social Media Made Easy webinar last week - had a great turnout and talked about how to set up and maintain your social media channels via Facebook, Twitter, and YouTube! Check out our new channels as well!

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Pretend for a moment that you're walking through your local grocery store and you see someone handing out samples of cheese. You don't need to pass by the deli counter, but those little cubes of cheese look enticing. The clerk hands you a piece of cheese and informs you that the cheese is half-priced today only, so why not get a block?

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Gone are the days when social media was a new, experimental marketing tool. Today it is an essential part of a business' marketing strategy. Facebook's recent shift to the Facebook timeline has changed how businesses set up their page, so it's important to stay up on these changes so your business doesn't get left behind. These five steps will help you get your company's Facebook Timeline ready to roll.

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The old adage “A picture's worth 1,000 words” has never been more true than on the Internet. Social media is increasingly image-driven, which has contributed to the quickly growing popularity of sites like Instagram and Pinterest. Pinterest is a virtual pinboard that allows users to 'pin' photos and interesting snippets of information that inspire them. It's a popular platform for everything from cat photos to weddings to recipes.

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